About Us

La Vita Allegra was established on October 1st, 2008 in Historic Roswell, Georgia. The store was named using the owner's maiden name "Allegra", which is Italian for "happy" or "cheerful", so "La Vita Allegra" translates to "The Happy Life". We enjoy being a part of our customers' happiest and most memorable occasions in life: weddings, new babies, graduations, and anniversaries, to name a few. Whatever you are celebrating, it's La Vita Allegra's mission to help you celebrate with style and provide you the best customer service in the invitation industry.

We're a short drive from anywhere in north Atlanta; including Roswell, Alpharetta, Marietta, Kennesaw, Sandy Springs, Dunwoody, Duluth, and Norcross. Further out? No problem! We'll gladly take any questions you may have over the phone or via email if you want to try us out before you make the drive or the purchase. We also take appointments before or after our regular business hours. Schedule one and we'll give you our undivided attention, or just drop in and have a look around. We have a wide array of wedding and other formal invitations, stationery, and accessories for you to choose from!

About the Owner

Vivian McEntyre graduated from Berry College in 2006 with a Bachelor's Degree in Finance and Management. She intended to pursue a career in the finance industry, but soon discovered that she wanted to be an entrepreneur more than anything else. With experience in retail and a passion for paper, she decided to open an invitation boutique in her hometown.